The process of reinvention is not a product you take on once in awhile. With the current changes in the world you need to permanently scan your environment for new opportunities and threats. If you embed change in your organisation, and at the same time attract external views and expertise through this process, magic can happen.
It is not so much thinking outside the box, But looking around the corner. Spotting developments outside direct sight, that will directly influence your market position in the near future.